Joe Martinez

NYC Street Style for Nike and the SNKRS app

NYC Street Style for Nike and the SNKRS app

Excited to show some images I shot for Nike and the SNKRS app! An incredible day in Harlem and SOHO talking with and photographing some passionate sneaker collectors.

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2019 Spring in the Stuy for La Cima Charter School

2019 Spring in the Stuy for La Cima Charter School

Some highlights from the fifth annual Spring in the Stuy celebration at La Cima Charter School in Bedstuy, Brooklyn.

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Club Atletico Saint Louis (Pt. 2)

Club Atletico Saint Louis (Pt. 2)

The second set of images from my time with Club Atletico St. Louis. Click below to see more photos from a difficult loss during the second home game.

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Club Atlético Saint Louis (Pt. 1)

Club Atlético Saint Louis (Pt. 1)

Summer has barely started and it’s already been filled with lots of travel, shooting, and as always, seeking out new clients here in St. Louis! I was so happy when Club Atletico reached out to me to meet up about shooting with them this season. If you know me, you know my passion for soccer, and any opportunity to combine it with photography is a dream come true.

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Matt James for Wake Forest Magazine

Matt James for Wake Forest Magazine

New images for the newest issue of Wake Forest Magazine! Spent the day with alum Matt James of ABC Food Tours, as he took students from P.S. 188 on a culinary adventure through the Lower East Side.

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Remembering Prince: Reflections on the Life and Legacy of a Creative Genius

I was hired by the NYU-Tisch Clive Davis School of Music to photograph a panel discussing the lasting impact of Prince.  It was a great afternoon and the panel, moderated by NPRs Jason King, discussed everything from Prince's early influences, to his revolutionary sound and shared some incredible personal stories as well.  The Panel included writer and tv host Toure, journalist Carol Cooper, writer Alan Light, Oscar-winning filmmaker Spike Lee, Grammy winning artists Anthony Hamilton and Kimbra, and Clive Davis Institute faculty member Ahmir "?uestlove" Thompson.  

ADIDAS ALL STAR WEEKEND TORONTO

Two weeks ago, I flew out to Toronto, ON for adidas to cover the NBA All Star Weekend 2016.  It was a busy weekend, but it was great shooting along side the adidas photo crew (Kelly Kline, Emily Ramiser, Michel Leroy and Ned Dishman) for a second year.  Last year's all star weekend in NYC saw record low temperatures and this year was no different.  Saturday brought the coldest weather of the year in Canada, with temperatures falling to -11°F.  It was pretty intense (I couldn't feel my legs or my feet when I was outside), but luckily most of our assignments this year were indoors.  

The adidas Vault

Houston Rocket's James Harden surprises a group of local high schoolers at the adidas product vault. 

Kyle Lowry of the Toronto Raptors signs jerseys at the adidas flagship store in downtown Toronto. 

New adidas Xeno Borealis on display at the adidas Vault

Minnesota Timber Wolves Anthony Wiggins at the Dufferin Clarke Community Centre

The biggest adidas event of the weekend, by far, was the Andrew Wiggins appearance at the Dufferin Clark Community Centre in his home town of Thornhill, ON.  Wiggins, '14-'15 Rookie of the Year, treated teens of Thornhill to a newly renovated youth center, new gym equipment, and shared stories about his days getting up endless shots in his home gym. It was a crazy afternoon, and we worked hard to knock out our shot list and cover every angle of the event.  Adidas just released a great video of the day, and I even make a small appearance at the :24 mark :) 

Andrew Wiggins signs his newly unveiled logo at the Dufferin Clark Community Centre gym

Andrew Wiggins taking media questions at the Dufferin Clark Community Centre gym

It's always great shooting for adidas and I'm already looking forward to 2017 All Star (with hopefully warmer weather) in Charlotte next year.  More to come!

JAZZ AT LINCOLN CENTER 2015-2016

I'm in the midst of planning my second shoot for Jazz at Lincoln Center, and thought it was a good opportunity to finally share last season's images as well as some BTS photos and videos. 

Late last year my friend and fellow Portfolio Center alum, Casey Walter asked me if I'd like to do some work for Jazz at Lincoln Center.  Casey is a design director at Jazz, and we'd been talking about collaborating on a project for some time, but it had mostly been in the vein of shooting some live concerts and small portrait work (all things I would have been more than excited to shoot). But when he approached me with the opportunity to shoot the 2015-2016 featured artist campaign, printed collateral to be used throughout the year, AND Wynton Marsalis and the JLC Orchestra?? Whoa.  YES.

That conversation set off a busy month of planning, assembling a team, multiple meetings about concept, lighting, budget, and scheduling.  It was by far the biggest project I had ever been a part of, and an experience I will value long into my career.  

The shoot was split into two days at Milk Studios.  Day one featured some fun portraits with the different artists who would be performing during the upcoming season, including Kate Davis, Jared GrimesMonty Alexander, and Adriane Lenox.

Photo by Madison Salavec

Day 2 was a bit more involved and included individual portraits of each member of the Jazz at Lincoln Center Orchestra, including the man himself, Wynton Marsalis.  A major challenge of day 2 was a group shot featuring all 16 members of the orchestra.  This had to be done in the middle of the head shots, as not all members could be there for the full day, and a large number of production meetings centered on how best to accommodate the artists who had to leave early.  To do this, we had to make sure our headshot set and lighting were marked, so we could quickly move them and make room for our full orchestra group shot, and then come back to our original set for the remaining head shots .  To add to our already complicated day, we had to shoot the band in two different shots as not everyone could fit on the cyc wall at one time. 

We finished day 2 with solo portraits of Wynton Marsalis. He was incredibly gracious with his time and even allowed me to make a few natural light portraits of him after we had wrapped up on set.  The evening light flooding into the studio at the end of the day was too good to pass up.  It was the perfect end to a busy month of planning and an exciting couple of days.  The studio was constantly filled with music, and several impromptu jam sessions broke out throughout the day.  Not a bad way to close out the year!  

Shoots like these don't come together on their own, and I owe huge thanks to the folks at Wonderful Machine, Casey and everyone at Jazz at Lincoln Center, my rockstar friend and assistant Claudia Paul, digital tech Alex Rudinski, and of course my incredible producer, Madison Salavec. 

If you've been around Lincoln Center the past few months you may have seen some of the final images, but I'll be posting the final print materials here soon.  Thanks for reading and stay tuned for more :) 

Photo by Madison Salavec

Pharrell for NYU Tisch School of the Arts

I had the wonderful opportunity to photograph Pharrell during his career retrospective talk with  Jason King at Town Hall.  Pharrell is the new Artist-in-Residence for NYU Tisch School of the Arts and the interview covered everything from his childhood in Virginia, early musical influences, success with the Neptunes, N.E.R.D., and working with some of the biggest names in music today.  As a fan myself, it was amazing to hear him talk about the evolution of his career and how so much of his success has come from experimenting and having a "Mr. Magoo" philosophy of stumbling onto ideas and following your instincts.  Check out NPR to watch the interview, and  thanks to Marat Berenstein and Nikki Mirasola for a great night! 

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Adidas Uprising 2015

Summer 2015 has been one of the busiest in recent memory and I have adidas Uprising to thank for most of it.  I've been the adidas social media photographer for three camps/tournaments in Dallas, Indianapolis and Long Beach, California, photographing some of the best high school basketball players in the country.  My images have been featured on the adidas Uprising and adidas Hoops Instagram and Facebook pages, and on the adidas Uprising homepage.  It's been great getting to know the adidas grassroots team and players this summer! More to come!  


Heritage Radio for Edible Magazine

Some work from the Innovation Issue of Edible Magazine.  I shot Heritage Radio director Erin Fairbanks in Bushwick.  Heritage is leading the way in a new wave of internet radio and podcasts. Their headquarters are in a transformed shipping container attached to Roberta's Pizza.  Portraits and pizza? Not a bad afternoon. 

Making The Cover for Ebony Magazine

I was hired by Ebony Magazine to shoot some behind-the-scenes images of the May cover shoot with Wendy Williams.  It was a fun and crowded day, with multiple hair stylists, wardrobe stylists, video & photography crews, and Wendy Williams' own entourage on set.  It was amazing to watch celebrity photographer, George Holz and his crew work through several lighting and location challenges, and come away with a great cover.  Enjoy a few more from the day: 

Cover shot by George Holz